All Expo & Conference attendees are invited to attend this special event.

Nearly 20 years ago, it occurred to Susan Lammers, who was then editor of Microsoft Press, that even though personal computer application software was radically changing the landscape business and entertainment, the public didn't know or understand the minds behind the technological revolution that was occurring. Consequently, Lammers set out to identify and interview the visionary leaders of the software development industry, and the upshot was her now-classic book "Programmers At Work: Interviews With 19 Programmers Who Shaped the Computer Industry".

As its title indicates, Lammers set out to explore the personalities, attitudes, and work habits behind some of the software development industry's greatest application programmers—then and now. From Dan Bricklin (who co-invented the spreadsheet) and Charles Simonyi (credited with ushering in Microsoft Word and Excel) to Andy Hertzfeld (principal developer of the Macintosh operating system) among others, Lammers list is a who's who of the software development world. But her interviewees didn't just make their mark 20 years ago, and then go quietly away. Programmers like Ray Ozzie, Robert Carr, and others continue to shape the world of computing today and into the future.

Bringing together most of the software industry visionaries Lammers interviewed in her book, Programmers At Work: 2004 will be the most rare and visionary panel of the year. Not only will you get a better understanding of how we got to where we are in the world of software development, but you will also learn from industry shapers of where we'll be going in the future.

•How has the software development changed?
•What opportunities lie ahead?
•Who will win and who will lose as the future of software unfolds?
•And more!

Programmers At Work: 2004 is the one panel discussion that everyone who has anything to do with software development won't want to miss.

Among the panelist are:

Charles Simonyi
Dan Bricklin
Ray Ozzie
Robert Carr
Jef Raskin
Andy Hertzfeld
Scott Kim
Jaron Lanier
And, Susan Lammers

Panelists Biographies

Charles Simonyi
Over his career, Charles Simonyi has worked at the UC Berkeley Computer Center, the Berkeley Computer Corporation, the ILLIAC 4 Project, Xerox PARC, and Microsoft Corporation. Charles is currently president and CEO of Intentional Software Corporation. While at Xerox, Charles created the Bravo and Bravo X programs for the Alto personal computer. At Microsoft, Charles organized the Application Software Group, which has produced Multiplan, Microsoft Word, Microsoft Excel, and other application products. He received his Bachelor of Science degree from the University of California, Berkeley and a doctorate from Stanford University.

Dan Bricklin
Dan is best known as the co-creator of VisiCalc, the first electronic spreadsheet. Dan attended M.I.T., receiving a bachelor degree in Electrical Engineering/Computer Science and an MBA from Harvard. While at MIT, Dan worked at the Computer Science Lab where he met Bob Frankston. Together, they founded Software Arts, where they produced VisiCalc. Since then Dan has founded or been involved in Software Garden which produced "Dan Bricklin's Demo Program", a program for prototyping and simulating other pieces of software, Slate Corporation to develop applications software for pen computers, and Trellix which developed private-label web site publishing technology and managed hosting services to top online providers for small-business and personal web sites. Dan currently is Chief Technology Officer of Interland, which supplies business-class web hosting for small and medium-sized businesses.

Ray Ozzie
Ray got his start with computers when he worked on PLATO, a computer-based education system connected to nearly a thousand terminals all over the world, while attending the University of Illinois. After finishing college, Ray worked for Jonathan Sachs at Data General. He then moved to Software Arts, the creators of VisiCalc, before joining Lotus, where he was project manager for Symphony and credited as creator of Lotus Notes. He currently is president and CEO of Groove Networks.

Robert Carr
As the Chief Scientist at Ashton-Tate, Robert Carr, was responsible for directing research in new products and technologies. Since then most of his professional efforts has been in developing new products and technologies. Robert also worked at Xerox PARC on predecessors of the Xerox Star and Smalltalk. Later on, Robert co-founded GO, where he led the developing of the PenPoint operating system, then subsequently became a vice president at Autodesk. Robert is currently managing director at the investment firm Sofinnova. He holds both a bachelor's and a master's degree in computer science from Stanford University.

Jef Raskin
An early editor for Dr. Dobb's Journal, Jef was Apple's 31st employee and manager of publications. He later became manager of advanced systems and formed the group that created the Macintosh. After leaving Apple in 1982, he taught at the Dansk Datamatik Institute in Denmark before returning to Silicon Valley to found Information Appliance. Jef holds a bachelor's degree in philosophy from the State University of New York at Stony Brook, and a master's degree in computer science from Pennsylvania State University. Jef currently is an independent consultant and writer.

Andy Hertzfeld
Upon receiving a master's degree in computer science from the University of California, Berkeley, Andy joined Apple Computer, where he worked on the Silentype printer, the Apple III operating system, and other products. He eventually joined the Macintosh development group as the second programmer to work on the project, and became the principal developer of the Macintosh operating system. Hertzfeld left Apple to work independently. In the 1980's he developed a program called Switcher for the Macintosh and a low-cost, high-resolution digitizer called ThunderScan. Andy is also the co-founder of Radius, General Magic, and Eazel. He is currently a designer and developer for the Open Source Application Foundation.

Scott Kim
Scott is a visual thinker noted for his expertise and creativity in graphic design, user interface design, programming and mathematics education. He is author of the book "Inversions", a term he uses to describe his artistic renditions of words that can be read from many different directions, similar to palindromes and anagrams. Contributors to the book include Douglas Hofstadter, Donald Knuth, David Fuchs, and Jef Raskin. Scott holds a bachelor's degree in music and doctorate in computers and graphic design, both from Stanford University.

Jaron Lanier
Jaron is a computer scientist, composer, visual artist, and author who currently serves as the lead scientist of the National Tele-immersion Initiative, a coalition of research universities studying advanced applications for Internet 2. Jaron is probably best known for coining the term "virtual reality" and launching VPL Research, the first company to sell VR products.

Susan Lammers
Susan is a pioneer in the multimedia arena. She spearheaded Microsoft's early efforts as Associate Publisher and Director of Multimedia Publishing in the Multimedia Division and was responsible for the company's first interactive media titles. Projects under her watch included Encarta and Microsoft Bookshelf. As editor of Microsoft Press, she conceived and implemented the now classic book "Programmers At Work". Susan was the third employee of Corbis, a start-up founded by Microsoft Chairman Bill Gates to pursue research and development of interactive television programming. Susan graduated from Stanford University with a BA in English Literature.